Sarveshwar Group was established by Late Sh. Isher Dass Gupta in 1890. It was under his able guidance that Mr Suraj Prakash Gupta (Papaji) gave the new dimension and vision to the company. It is a family owned and operated business that is committed to provide finest quality rice for your family. Since 1954 Sarveshwar family has been serving healthy, great tasting rice while respecting and sustaining the earth. Today, the fourth generation carries on the family heritage by using eco-positive farming methods that produce wholesome, healthful products while improving and protecting the environment for generations to come.